We are seeking a creative and strategic Social Media Specialist to develop and execute engaging social media campaigns to promote LA Opera performances, events, and community engagement across all platforms. The Social Media Specialist is a key member of our Communications team, and we are looking for someone who is both a storyteller and a data-driven promoter who understands how to grow and nurture online audiences. 

This is a full-time, overtime-eligible administrative staff position based out of the Dorothy Chandler Pavilion in downtown Los Angeles. Presently there is hybrid work flexibility, with the possibility of working remotely up to two days a week in many weeks. Some evening and weekend work is required, in addition to regular office hours. 

The anticipated starting base annual salary for this role is $50,000. This position is eligible to participate in LA Opera benefit programs, including medical, dental, and vision insurance; life and long-term disability insurance; 403(b) retirement savings plan with a company match; cell phone stipend; Employee Assistance Program; subsidized parking or public transit; and complimentary and discounted tickets. 

Key Responsibilities: 

• Manage brand presence across various social media platforms, ensuring consistency in messaging and driving engagement.  
• Develop and implement social media strategies to increase brand awareness and drive attendance at performances and events. 
• Employ humor and the humanizing of artists, audiences and staff to help break down barriers to attending opera. 
• Deploy creativity to promote productions and the company in new and interesting ways, tailoring content to suit platforms’ various audiences.  
• Create compelling content (copy, images, video, live posts) tailored to each platform (Instagram, Facebook, TikTok, Twitter/X, LinkedIn, YouTube). 
• Manage day-to-day posting, scheduling, and monitoring of organic social media accounts. 
• Collaborate with performers, creatives, and production teams to capture behind-the-scenes content. 
• Organize and confirm locations, technical needs and schedules for large volumes of video capture and footage. 
• Monitor trends, hashtags, and industry developments to keep content fresh and relevant. 
• Maintain digital content calendar to ensure consistent and timely content, and incorporate needs across departments (Fundraising, Education, Costuming, Production, Artistic, etc.)  
• Respond to community engagement (comments, messages, shares) in a timely and professional manner. 
• Track KPIs and analyze performance metrics to optimize strategies and report on campaign success and identify areas for improvement.  
• Maintain a consistent brand voice and aesthetic across all channels. 
• Identify potential issues and concerns that arise in response to digital content and proactively establish strategies for addressing 

Who we’re looking for:
We’re seeking someone with at least two years of experience in social media for a brand, nonprofit, or cultural organization who is curious about the world of opera and interested to learn about the art form. We’re also looking for:

• Excellent written and verbal communication skills. 
• A proven track record of producing engaging content. 
• Proficiency with social media management tools (e.g., Sprout Social, Hootsuite, Buffer, Later). 
• Skill in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.). 
• Familiarity with analytics platforms (Meta Insights, Google Analytics, etc.). 
• Ability to work flexible hours, including evenings and weekends for performances and events. 
• Strong organization skills, a proactive work style, and the ability to meet tight deadlines. 

How to Apply: 
To apply, please submit your resume and a cover letter here. Applications received by June 20 will receive full consideration.  

If you believe you have what it takes to excel in this position and your experience doesn’t align exactly with every requirement listed above, we still want to hear from you. In your cover letter, please tell us why your skills and experience make you an excellent candidate for the role. 

Individuals of identities that are underrepresented in arts administration are especially encouraged to apply. 

About LA Opera:
LA Opera is a mission-driven, nonprofit organization that plays a vital role in Southern California’s cultural life. Each year, hundreds of employees and artists help us produce world-class grand opera at our home in the Dorothy Chandler Pavilion. We reach many more through other performances across Los Angeles and our Connects education and community engagement programs. 

LA Opera is an Equal Opportunity Employer .

We are committed to fostering a work environment free of discrimination and harassment. We do not discriminate on the basis of race, religion, color, national origin, sex, gender identity or expression, sexual orientation, age, disability, veteran status, or any other protected status.