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Press Release: LA Opera announces new promotions for opera newcomers

LA Opera 30th Anniversary Season header30th Anniversary Season

LA Opera announces new promotions for opera Newcomers


(Los Angeles) September 1, 2015 — To celebrate the company's 30th Anniversary Season, LA Opera has crafted new ways for newcomers to enjoy the opera experience.

Through the new 30/30/30 Club, audience members who are 30 years of age or younger can enjoy magical nights at the opera all season long for the low price of $30. This program is a unique opportunity for young audience members to purchase prime seats in the Founders Circle for only $30 in advance. Only 30 tickets will be made available to most performances for LA Opera’s mainstage productions. To sign up, those 30 and under should visit LAOpera.org/30club for more information and enter their email address to receive an email notification when tickets will be available for each production. IDs will be checked at the box office upon ticket pick up to verify age.

LA Opera is also releasing new blocks of seats today, starting at $26, for all performances of Gianni Schicchi and Pagliacci in the balcony, to ensure that lowest price seats are available close to the opening of the production.

Additionally, LA Opera will welcome audiences to a Newcomer Kick-Off Party on September 15, free of charge, from 6pm to 8pm. Tickets can be reserved by clicking here. Singers will perform selections from the 30th Anniversary Season, and attendees will get a behind-the-scenes look at all of the different facets that go into the creation of a production—including costumes and makeup, props and special effects. There will also be tours of the Dorothy Chandler Pavilion, a photo booth and opportunities to purchase food and beverages. Special newcomer ticket packages will be on sale at the box office. Starting at just $49, these packages offer select performances of Moby-Dick, The Magic Flute and La Boheme. Each evening includes a special pre-show lecture tailored for those new to opera, as well as an exclusive intermission reception. To learn more about Newcomer Night and the Newcomer Package, please visit LAOpera.org/newcomer. For tickets and to learn more about the LA Opera season, please visit LAOpera.org.

LA Opera is a non-profit organization dedicated to serving the greater Los Angeles community.
Yamaha is the Official Piano of LA Opera.

LA Opera Media Contact:
Fran Rizzi, Director of Public Relations
frizzi@laopera.org | 213.972.7554


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