Press Release: Traviata simulcast
Opera at the Beach launches with free live
broadcast of LA Opera’s La Traviata
on the big screen at the Santa Monica Pier
(Los Angeles) August 28, 2014 — Plácido Domingo has announced that LA Opera will inaugurate a new biannual series of free live video broadcasts sponsored by Los Angeles County Supervisor Zev Yaroslavsky. The inaugural presentation, Verdi’s La Traviata, will be broadcast live in high-definition from the Dorothy Chandler Pavilion to the big screen at the Santa Monica Pier on Wednesday, September 17 at 7:30pm. The performance will star Nino Machaidze, Arturo Chacón-Cruz and Mr. Domingo, and will be conducted by James Conlon.
“Since La Traviata is one of the most beloved of all operas, it’s the perfect way to launch this series,” said Mr. Domingo. “If I weren’t in the cast for this production, I’d want to be in the audience myself! This is a wonderful opportunity for us to reach out to thousands of new patrons, including many who might never have experienced opera before.”
“It’s a real thrill to be part of this innovative effort to bring the opera experience to a new audience in a new way,” said Supervisor Yaroslavsky. “This is only the beginning, and I’d love to see LA Opera productions join the ranks of Southern California’s annual great outdoor evening classical music performances.”
Left to right: a scene from La Traviata; Supervisor Zev Yaroslavsky; the Santa Monica Pier
Captured by nine cameras at the Dorothy Chandler Pavilion, the broadcast will be produced and directed for the screen by Matthew Diamond. Opera at the Beach: A Zev Yaroslavsky Live Broadcast is presented under LA Opera’s Off Grand banner—dedicated to performances taking place outside the company's traditional home at the Dorothy Chandler Pavilion, reaching new and diverse audiences, or to the presentation of unusual repertoire.
Santa Monica Pier
The Santa Monica Pier is located at the western terminus of Colorado Avenue. Audiences are encouraged to arrive early and to bring folding chairs or blankets for seating. Picnic baskets and non-alcoholic beverages are welcome; alcohol will be available for purchase at a designated beer garden in the seating area. For more information about the venue and for directions, please visit SantaMonicaPier.org. Discounted parking spots can be reserved in advance at ParkMe.com/pier.
Free Tickets Now Available Online
Through Supervisor Yaroslavsky’s support, LA Opera is able to present Opera at the Beach: A Zev Yaroslavsky Live Broadcast free of charge as a special gift to the community. Audience members are strongly encouraged to reserve advance tickets to avoid long ticketing lines on the night of the broadcast. Tickets will become available at 10am today. Advance tickets (to be printed out at home) can be reserved at www.LAOpera.org/OperaAtTheBeach with a handling fee of $1 per online order; there is a limit of 8 tickets per order. Free tickets can also be obtained in person from the Dorothy Chandler Pavilion Box Office (135 North Grand Avenue, Los Angeles, 90012). While advance tickets are highly recommended, any leftover tickets will be available to walk-ups at no charge at the Santa Monica Pier on the evening of the broadcast.
For the full press release on La Traviata and a link to the press photo gallery, please click here.
For more information about La Traviata, including complete casting and ticketing information, please visit www.laopera.org/traviata.
LA Opera's production of La Traviata is made possible by generous gifts from The Milan Panic Family and Barbara Augusta Teichert.
Special underwriting support from Joyce and Aubrey Chernick.
LA Opera Media Contacts:
Gary Murphy, Director of Communications and Public Relations
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Shannita Williams, Associate Director of Communications, Social Media
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